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I'm a London-based creative who is on a mission to reinvent football shirts through the art of embroidery.

A football shirt, a great football shirt, can never be described as an ordinary item of clothing. Its style is unmistakable. After all, football is more than a game; it's an expression.


What drew me to football shirts was the sense of identity that they bring and seeing one group of fans wearing one kit reinforces that. The reason I decided to customise and embellish them was to showcase that within groups, people have their own identities and individualities as well.  

So, 7 years ago I started doing that on @thefootballgal


Since then, I've created over 300 pieces and worked with clients ranging from Nike, adidas and Puma to football clubs and players, - most importantly, football fans all over the globe.

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